Most marketers run into trouble when it comes to effectively executing on content marketing. There are tons of daily and weekly tasks that work together to make your content marketing strategy hum. For example, writing blogs, managing email lists, sending emails, building social media profiles, posting, re-posting and responding on social media channels, and more. Phew!
And then there are the more strategic activities: researching target personas, conducting SEO keyword research, competitive analysis, setting up marketing automation workflows, lead scoring…you can see how content marketing can quickly become a full-time job.
To make things worse, many of these skills are specialized, so tasking a single person to do it all just won’t work. That’s why so many companies outsource their content marketing.
Marketing Automation: getting it out there
Marketing automation is a vital part of content marketing, and it is complex, particularly when you are targeting skeptical professionals like engineers, designers, and IT managers. You need to build workflows that nurture leads until they are ready to talk to your sales team. We can guide you every step of the way, from helping you to select a software platform to managing your existing one
Hubspot, Infusionsoft, Act-on, Pardot, and other powerful marketing automation platforms promise to manage your content marketing processes. Each of these platforms, however, requires a lot of human expertise for things like:
- Crafting the offers and the landing pages
- Creating the workflows
- Matching workflows to target personas
- Determining lead scoring
- Nurturing leads until they are ready to talk to your sales team
- Measuring success against predefined goals
- Building and managing email lists
All of this technology and process can be overwhelming even for large marketing teams. If you could use some help, please download our fee schedule or arrange a time to speak live